9. What is the difference between a global marketing strategy, a country-centred marketing strategy, and a hybrid
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9. What is the difference between a global marketing strategy, a country-centred marketing strategy, and a hybrid marketing strategy? (LO4)
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Related Book For
THINK Marketing
ISBN: 9780134834344,9780134830377
3rd Edition
Authors: Keith Tuckwell, Marina Jaffey
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