9-4. What are the advantages and disadvantages of using licensing as a market-entry tool? Give examples of
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9-4. What are the advantages and disadvantages of using licensing as a market-entry tool?
Give examples of companies from different countries that use licensing as a global marketing strategy.
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Arvind Singh
I am teaching physics since 2010 to school students and currently full time professor of physics at AAKASH INSTITUTE
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