A friend of yours who owns a small firm manufacturing and selling DVD–based computer games would like to market the company’s products abroad. Your friend seeks information from you on the following:

a. Which markets should the firm target (what sources of information to tap)?

b. How should it tap these markets (what are the steps you would advise)?

c. What are the direct and indirect costs involved in exporting?

d. What kind of assistance can your friend get from governmental and nongovernmental agencies at any of the stages involved? What would your advice be?