Analyse and compare the three theories explaining a firms internationalization process: (i) the Uppsala internationalization model, (ii)
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Analyse and compare the three theories explaining a firm’s internationalization process:
(i) the Uppsala internationalization model,
(ii) the transaction cost theory, and
(iii) the network model.
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Related Book For
Global Marketing A Decision Oriented Approach
ISBN: 9780273726227
5th Edition
Authors: Svend Hollensen
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