Cross-border price coordination can range from highly centralized to very informal coordination (or none at all). What

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Cross-border price coordination can range from highly centralized to very informal coordination (or none at all). What factors will determine how much flexibility is desirable in coordinating cross-border prices?

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Global Marketing Management

ISBN: 978-1119398332

7th edition

Authors: Masaaki Kotabe, Kristiaan Helsen

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Question Posted: Dec 08, 2018 08:03 AM

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Cross-border price coordination can range from highly centralized to very informal coordination (or none at all). What

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In most cases markets cannot be perfectly separated Huge crosscountry price differentials will enc...View the full answer

Global Marketing Management

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