Describe briefly the PLC (IPLC) theory and its marketing implications.

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Global Marketing

ISBN: 978-1292100111

7th edition

Authors: Svend Hollensen

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Question Posted: Dec 17, 2018 06:43 AM

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Describe briefly the PLC (IPLC) theory and its marketing implications.

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The IPLC theory describes the diffusion process of an innovation ac...View the full answer

Global Marketing

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