Describe the differences among ethnocentric, polycentric, regiocentric, and geocentric management orientations.

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Global Marketing

ISBN: 9781292304021

10th Global Edition

Authors: Mark C. Green, Warren J. Keegan

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Question Posted: Feb 06, 2024 06:00 AM

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Describe the differences among ethnocentric, polycentric, regiocentric, and geocentric management orientations.

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Ethnocentric polycentric regiocentric and geocentric orientations are terms in business that refer to a companys approach to international business Ea...View the full answer

Global Marketing

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