Do you agree/disagree with the following statement made by the former head of a major global advertising agency: “The old global view was that a centrally developed brand idea could be made relevant in just about any market, depending on how it was adapted. The reality of the new globalism is that a brand viewpoint that starts out being relevant in one market can become relevant in others, because of the nature of converging consumers. Creative ideas literally can come from anywhere, as long as there is a coordinated system for recognizing and disseminating these ideas. Countries that were once thought of as only being on the receiving end of global ideas can now also be the creators and exporters of these ideas.”