Examine the mission statement for a local tourism or hospitality organization. Does it reflect the smart rule
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Examine the mission statement for a local tourism or hospitality organization.
Does it reflect the ‘smart’ rule described in this chapter? If not, try to redefine the statement.
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Related Book For 
Tourism And Hospitality Marketing A Global Perspective
ISBN: 9781412946865
1st Edition
Authors: Simon Hudson
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