Explain the advantages and disadvantages of using licensing as a market-entry strategy.

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Global Marketing

ISBN: 9781292304021

10th Global Edition

Authors: Mark C. Green, Warren J. Keegan

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Question Posted: Feb 06, 2024 06:00 AM

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Explain the advantages and disadvantages of using licensing as a market-entry strategy.

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Licensing as a marketentry strategy refers to when a company licensor grants permission to another company licensee to use its intellectual property o...View the full answer

Global Marketing

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