Go to AdAge.coms Web site at (http://adage.com/) or Advertising World at (http://advertising.utexas.edu/world). Find a recent article about

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Go to AdAge.com’s Web site at (http://adage.com/) or Advertising World at (http://advertising.utexas.edu/world). Find a recent article about international advertising. Download its contents. Write a short report that abstracts the article. Report your findings on the content of the article to the class or instructor.

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Global Marketing Management

ISBN: 978-1119398332

7th edition

Authors: Masaaki Kotabe, Kristiaan Helsen

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