Go to the Brand Channels Brand Papers Web site (http://www.brandchannel.com/papers.asp) and investigate 2-3 products of your choice.

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Go to the Brand Channel’s Brand Papers Web site (http://www.brandchannel.com/papers.asp) and investigate 2-3 products of your choice. Cite the products you studied, indicate what type of information might be available on this site and the products’ position relative to competition.

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Global Marketing Management

ISBN: 978-1119398332

7th edition

Authors: Masaaki Kotabe, Kristiaan Helsen

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