Go to the library and do research on high- and low-context cultures. Pick two cultures from each
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Go to the library and do research on high- and low-context cultures. Pick two cultures from each group and briefly describe what you found that places the culture in the high- or low-context category that you choose. What type of marketing practices might be successful in the two countries. Give an example of two products and how they might be marketed differently in the two chosen countries.
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Related Book For
Global Marketing Management
ISBN: 978-1119398332
7th edition
Authors: Masaaki Kotabe, Kristiaan Helsen
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