How important is the self-reference criterion to global marketers in analyzing culture?

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Global Marketing

ISBN: 9781292304021

10th Global Edition

Authors: Mark C. Green, Warren J. Keegan

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Question Posted: Feb 06, 2024 06:00 AM

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How important is the self-reference criterion (SRC) to global marketers in analyzing culture?
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How important is the self-reference criterion to global marketers in analyzing culture?

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The selfreference criterion SRC is extremely important to global marketers when analyzing culture SRC basically refers to the unconscious tendency to ...View the full answer

Global Marketing

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