Identify the key elements in McDonalds global marketing strategy. Despite a slowdown in global fast-food consumption, McDonalds

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Identify the key elements in McDonald’s global marketing strategy. Despite a slowdown in global fast-food consumption, McDonald’s continues to be a success story. What is the key to its success? Does McDonald’s think globally and act locally?

Does it also think locally and act globally?

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Global Marketing

ISBN: 9780134899756

10th Edition

Authors: Green, Mark C.

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