Identify the key elements in McDonalds global marketing strategy. Despite a slowdown in global fast-food consumption, McDonalds

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Identify the key elements in McDonald’s global marketing strategy. Despite a slowdown in global fast-food consumption, McDonald’s continues to be a success story. What is the key? Does McDonald’s think globally and act locally? Does it also think locally and act globally? LO.1

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Global Marketing

ISBN: 9780134149745

9th Edition

Authors: Mark C. Green , Warren J. Keegan

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