If you were a representative of the Vaseline (Unilever) management, how would you justify the price difference?
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If you were a representative of the Vaseline (Unilever) management, how would you justify the price difference? What extra customer value do you create by selling the jelly as Lip Therapy in small tubes?
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Related Book For
Global Marketing A Decision Oriented Approach
ISBN: 9780273726227
5th Edition
Authors: Svend Hollensen
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