In 2009, Italys Fiat acquired a 20 percent stake in Chrysler, another iconic American company. In January

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In 2009, Italy’s Fiat acquired a 20 percent stake in Chrysler, another iconic American company. In January 2014, Fiat completed the acquisition and Chrysler is now a subsidiary of Fiat. Are you familiar with Fiat? What do you think CEO Sergio Marchionne hoped to accomplish with this pair of deals? How might Chrysler benefit from the alliance?

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Global Marketing

ISBN: 9780134899756

10th Edition

Authors: Green, Mark C.

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