In 2018, consumer electronics company Lenovo topped a list of the most popular Chinese brands among people

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In 2018, consumer electronics company Lenovo topped a list of the most popular Chinese brands among people outside China. What challenges do Chinese brands face in the global market?

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Global Marketing

ISBN: 9781292304021

10th Global Edition

Authors: Mark C. Green, Warren J. Keegan

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Question Posted: Feb 06, 2024 06:00 AM

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In 2018, consumer electronics company Lenovo topped a list of the most popular Chinese brands among people

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Chinese brands including Lenovo face a number of challenges in the global market Here are some of the key issues 1 Perception of Quality A significant ...View the full answer

Global Marketing

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