In McNeil (2009) Kevin Starace states: Vestergaard is just different from other companies we work with. They
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In McNeil (2009) Kevin Starace states:
‘Vestergaard is just different from other companies we work with. They think of end users as a consumer rather as a patient or a victim.’ What can be the meaning behind this statement?
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Global Marketing A Decision Oriented Approach
ISBN: 9780273726227
5th Edition
Authors: Svend Hollensen
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