Investigate the issue of intellectual property rights as applied to the international environment. Pick any area (such

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Investigate the issue of intellectual property rights as applied to the international environment. Pick any area (such as movies, books, software, inventions, or patents) and demonstrate the problems that are currently occurring, what is being done to curtail the abuses, who the chief abusers are, and the amount of money that is in question. Present your own ideas for stopping intellectual property rights abuse in the international market place. Have you ever been a member of copying or duplication process? Explain how? What would you do to stop yourself?

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Global Marketing Management

ISBN: 978-1119398332

7th edition

Authors: Masaaki Kotabe, Kristiaan Helsen

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