l Describe and understand the main intermediate entry modes: contract manufacturing; licensing; franchising; and
Question:
l Describe and understand the main intermediate entry modes:
– contract manufacturing;
– licensing;
– franchising; and
– joint venture/strategic alliances.
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Related Book For
Global Marketing A Decision Oriented Approach
ISBN: 9781408212011
4th Edition
Authors: Svend Hollensen
Question Posted: