LO 8.6 Determine the various types of branding strategies used by firms.

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LO 8.6 Determine the various types of branding strategies used by firms.

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Marketing

ISBN: 9781760423889

3rd Edition

Authors: Dhruv Grewal, Michael Levy, Shane Mathews, Paul Harrigan, Tania Bucic, Foula Kopanidis

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