LO1 Describe the roles and functions of the major components of the retail marketing mix. (pp. 298305)
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LO1 Describe the roles and functions of the major components of the retail marketing mix. (pp. 298–305)
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Related Book For 
THINK Marketing
ISBN: 9780134834344,9780134830377
3rd Edition
Authors: Keith Tuckwell, Marina Jaffey
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