LO1 Outline the characteristics and behaviours that distinguish services marketing from product marketing. (pp. 218222)
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LO1 Outline the characteristics and behaviours that distinguish services marketing from product marketing. (pp. 218–222)
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Related Book For 
THINK Marketing
ISBN: 9780134834344,9780134830377
3rd Edition
Authors: Keith Tuckwell, Marina Jaffey
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