LO2 Explain the differences among profit, return on investment, and sales pricing objectives. (pp. 238239)
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LO2 Explain the differences among profit, return on investment, and sales pricing objectives. (pp. 238–239)
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Related Book For 
THINK Marketing
ISBN: 9780134834344,9780134830377
3rd Edition
Authors: Keith Tuckwell, Marina Jaffey
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