LO2 Explain the nature of creative (message) decisions that are part of an advertising campaign. (pp. 315320)
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LO2 Explain the nature of creative (message) decisions that are part of an advertising campaign. (pp. 315–320)
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THINK Marketing
ISBN: 9780134834344,9780134830377
3rd Edition
Authors: Keith Tuckwell, Marina Jaffey
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