LO2 Explain the nature, scope, and characteristics of not-for-profit marketing. (pp. 226228)
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LO2 Explain the nature, scope, and characteristics of not-for-profit marketing. (pp. 226–228)
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THINK Marketing
ISBN: 9780134834344,9780134830377
3rd Edition
Authors: Keith Tuckwell, Marina Jaffey
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