LO4 Discuss how social, environmental, and demographic forces shape marketing strategies now and in the future. (pp.

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LO4 Discuss how social, environmental, and demographic forces shape marketing strategies now and in the future. (pp. 43–51)

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THINK Marketing

ISBN: 9780134834344,9780134830377

3rd Edition

Authors: Keith Tuckwell, Marina Jaffey

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