LO4 Explain how the product adoption process influences the length and shape of a products life cycle.
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LO4 Explain how the product adoption process influences the length and shape of a product’s life cycle. (pp. 212–214)
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Related Book For 
THINK Marketing
ISBN: 9780134834344,9780134830377
3rd Edition
Authors: Keith Tuckwell, Marina Jaffey
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