Most of the luxury watches have a Swiss-made label. Discuss strategies that a Made in India watch,
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Most of the luxury watches have a Swiss-made label. Discuss strategies that a “Made in India” watch, aiming to target the premium segment in the Western world, could consider.
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Global Marketing Management
ISBN: 9781118466483
6th Edition
Authors: Masaaki Kotabe, Kristiaan Helsen
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