Outline the importance of country of origin as a brand element.

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Outline the importance of “country of origin” as a brand element.

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Global Marketing

ISBN: 9781292304021

10th Global Edition

Authors: Mark C. Green, Warren J. Keegan

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Question Posted: Feb 06, 2024 06:00 AM

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Outline the importance of country of origin as a brand element.

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Country of Origin COO plays a significant role as a brand element due to its impact on consumer perc...View the full answer

Global Marketing

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