Pick two countries of your choice and do research on their markets so you can develop a

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Pick two countries of your choice and do research on their markets so you can develop a cultural “must know” list for your companies. Your list will be used to acquaint your company’s managers with facts before they enter the countries and attempt to sell in their markets (if you need to make certain assumptions because of the nature of your product or service, you may do so). Using the Yahoo (http://www.yahoo.com or Google (http://www.google.com search engines, find the cultural data that will help you to design your list. Report your findings to the class or your instructor.

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Global Marketing Management

ISBN: 978-1119398332

7th edition

Authors: Masaaki Kotabe, Kristiaan Helsen

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