process. LO 5.2 Describe the difference between functional and psychological needs.

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process.

LO 5.2 Describe the difference between functional and psychological needs.

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Marketing

ISBN: 9781760423889

3rd Edition

Authors: Dhruv Grewal, Michael Levy, Shane Mathews, Paul Harrigan, Tania Bucic, Foula Kopanidis

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