Quantitative data on products and markets can be used to determine how marketing resources should be allocated.

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Quantitative data on products and markets can be used to determine how marketing resources should be allocated. The basic data involve measures of country-market attractiveness and competitive strength, for each product in the company product line and for each market covered.

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Global Marketing

ISBN: 9780073381015

5th Edition

Authors: Johny K Johansson

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