Russia hosted the 2018 World Cup, with matches held in St. Petersburg, Kaliningrad, and other cities. Did

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Russia hosted the 2018 World Cup, with matches held in St.

Petersburg, Kaliningrad, and other cities. Did the event generate favorable publicity that enhanced Russia’s standing on the world stage? Or was the press coverage negative?

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Global Marketing

ISBN: 9780134899756

10th Edition

Authors: Green, Mark C.

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