Should BN: (a) Internationalize its bookselling business in general? If yes, to which international markets and how
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Should BN:
(a) Internationalize its bookselling business in general? If yes, to which international markets and how should they enter these target market(s)?
(b) Internationalize its sales of the e-book reader, Nook? If yes, in which markets should it start up with selling the Nook? how should it enter the target market?
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