Since you will be entering a career in business shortly, it will be necessary for you to
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Since you will be entering a career in business shortly, it will be necessary for you to formulate opinions on pricing issues. Take any of the issues presented in the chapter (such as dumping or counter trade) and formulate an opinion (which might eventually become your managerial policy) on the issue. From your research about the subject, show how you formed your opinion and justify and be able to defend your opinion. Write a short report about your experience and your opinion.
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Related Book For
Global Marketing Management
ISBN: 978-1119398332
7th edition
Authors: Masaaki Kotabe, Kristiaan Helsen
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