Team assignment. Step 1.

Pick a particular brand and search for four to five (one per team member) TV commercials for that brand from around the world. Step 2.

Assess the ads: How do they differ? What do they have in common? Differences/overlaps could be in terms of target market, slogan, visuals, music, use of celebrities, and so forth.

Speculate on the possible reasons for your findings. Step 3.

Prepare a short PowerPoint presentation (say, 1 page per ad, including hyperlink)

summarizing your key findings. Hints:

Choose a very specific brand, not an umbrella brand. For instance, VW Beetle or Passat, not just Volkswagen; Coke Zero not Coca-Cola.

Ideally choose the ads for the same period/year.

Possible sources include YouTube, Youku (China's YouTube), company/brand websites.