The catalogue is the most important element in IKEAs global marketing planning. Discuss if there could be
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The catalogue is the most important element in IKEA’s global marketing planning. Discuss if there could be some cultural differences in the effectiveness of the catalogue as a marketing tool.
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Related Book For 
Global Marketing A Decision Oriented Approach
ISBN: 9780273726227
5th Edition
Authors: Svend Hollensen
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