The Ogilvy/Noor index is a construct that measures the appeal of global brands to Muslim consumers. The index is based on a sample drawn of consumers in the Muslim-majority markets of Saudi Arabia, Egypt, Pakistan, and Malaysia. The higher the score, the more Muslimfriendly the brand is perceived. Thirty-five brands were evaluated. The table below shows the ten highest and lowest ranked brands.

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Brand Ogilvy Noor Index Ogilvy Noor Brand Index Lipton 131 Axe Nestl 130 Emirates 85 Nescafe 122 Red Bull Nido 118 Etihad Airways 77 Kraft 117 Singapore Airlines 63 Maggi 117 Cathay Pacific 62 Mirinda 110 Citibank 59 Pringles 110 Standard Chartered 54 Lays 110 HSBC 51 7 Up 109 Royal Bank of 47 Scotland