UK-based Burberry is a luxury fashion brand that appeals to both genders and to all ages. To

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UK-based Burberry is a luxury fashion brand that appeals to both genders and to all ages. To improve Burberry’s competitiveness in the luxury goods market, CEO Christopher Bailey recently updated the marketing program put in place by his predecessor.

The strategy addresses key markets that Burberry will participate in, as well as the integration and coordination of marketing activities. Research recent articles about Burberry and discuss Burberry’s GMS.

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