Vipp is considering increasing its marketing budget by 3100,000 per year for its bin. What would be
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Vipp is considering increasing its marketing budget by 3100,000 per year for its bin. What would be the break-even point of such an extra marketing cost? (Assume Vipp ex-works price of 380 and a contribution margin of 40 per cent.)
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Global Marketing A Decision Oriented Approach
ISBN: 9780273726227
5th Edition
Authors: Svend Hollensen
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