Wal-Mart, the U.S.-based mass-retailer, uses different ownership structures for its global expansion. For instance, it set up

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Wal-Mart, the U.S.-based mass-retailer, uses different ownership structures for its global expansion. For instance, it set up a 50-50 joint venture with Bharti Enterprises to enter India's wholesale market. In South Africa, the group paid around $2.3 billion to acquire a 51 percent stake in Massmart Holdings. It owns 100 percent of its Asda operations in the United Kingdom and 68 percent of Wal-Mart de Mexico. What could be the reasons behind these different ownership forms?

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Global Marketing Management

ISBN: 9781118466483

6th Edition

Authors: Masaaki Kotabe, Kristiaan Helsen

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