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What is meant by global localization? Is Coca-Cola a global product? Explain. LO.1

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What is meant by “global localization”? Is Coca-Cola a global product? Explain.

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Mugdha Sisodiya
My self Mugdha Sisodiya from Chhattisgarh India. I have completed my Bachelors degree in 2015 and My Master in Commerce degree in 2016. I am having expertise in Management, Cost and Finance Accounts. Further I have completed my Chartered Accountant and working as a Professional. Since 2012 I am providing home tutions.
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Global Marketing

Global Marketing

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9th Edition

Authors: Mark C. Green , Warren J. Keegan

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