What particular distribution strategy is CMH following to sell its heli-skiing trips?

Canadian Mountain Holidays (CMH), a helicopter tourism pioneer, was founded in 1965 and operates in 12 mountain areas of southeastern British Columbia. The Banff-based company has annual revenues of about CDN$70 million and claims an 80 per cent repeat-booking figure in the winter. CMH has the leasehold rights from the B.C. government to 15,765 square kilometres of remote territory in the Purcell, Cariboo, Selkirk and Monashee mountain ranges. Boasting several times the number of heli-ski visits carried out by its nearest competitor, CMH has 21 helicopters and eight remote lodges – many accessible in winter only by helicopter.
Lodges have been designed specifically to meet the needs of heli-tourists. Each lodge has a dining room and a fully stocked lounge, and each is equipped with a sauna and a Jacuzzi. There is even a resident qualified massage practitioner who can rejuvenate skiers’ tired muscles. The company divides its business into three strands: heli-skiing, heli-hiking and mountaineering.