Why don't more companies standardize advertising messages worldwide? Identify the environmental constraints that act as barriers to

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Why don't more companies standardize advertising messages worldwide? Identify the environmental constraints that act as barriers to the development and implementation of standardized global advertising campaigns.

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Global Marketing

ISBN: 978-1292100111

7th edition

Authors: Svend Hollensen

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Question Posted: Dec 17, 2018 06:31 AM

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Why don't more companies standardize advertising messages worldwide? Identify the environmental constraints that act as barriers to

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Global Marketing

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