1. A hospital marketing director has several research projects to undertake this quarter.

He must try to determine the appropriate sampling methodology in light of each problem. Provide your recommendation on each issue:

a. The hospital urology department wants to establish a sexual dysfunction clinic. The department head wants to get an estimate of the number of men 35 to 60 in the community suffering with some form of sexual dysfunction.

b. The president of a large primary care practice with more than 100 physicians across 10 primary care sites wants to better understand patient opinions to the service-delivery components of the practice. She has read the patient comments on Facebook, Linkedin, and on the blog posts that the group has on its own web page. Other than trying to summarize the content of six months of active posts, she cannot determine an organized way to provide feedback to the physicians and staff at the upcoming retreat.

c. An MCO is trying to determine what concerns physicians have in agreeing to become part of its panel that will treat its subscribers. The physicians are in four states in the upper Midwest—Minnesota, Iowa, North Dakota, and South Dakota.