1. The channel of distribution is the path a product takes as it moves from producer to...

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1. The channel of distribution is the path a product takes as it moves from producer to end user, or the path a patient takes as he or she moves through the healthcare system to the appropriate level of care. There are now two direct channels of distribution: One is the direct channel, which is the physical form through retail clinics; the other that is emerging is increasing impact through mobile apps and online interactions.

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