2. Assume you are the marketing director of the following type of companies involved with apps for different stages of the patient journey.

Identify your primary target market, your rationale, and how would you try to obtain adoption on a large scale of your market.

a. You are responsible for marketing an app that focuses on monitoring a person’s rehab for postcardiac surgery. This stage is important to ensure long-term health benefits. Your device has some RPM technology advantages.

b. You are the marketing director with a company that has a mental health app that provides group support and a linkage to a counselor for depression and related mental health symptoms.

c. A company has developed an app to detect early stage mental decline by completing a series of quizzes. It may be useful for cognitive impairment identification.